Rooster’s Launches Annual Yorkshire Day Charity Beer In Support Of Saint Michael’s Hospice
Harrogate-based Rooster’s Brewing Co. is once again marking Yorkshire Day on August 1st with the release of White Rose, its annual charity pale ale brewed to raise money for a local good cause.
A fixture in the brewery’s calendar since 2011, White Rose is a cask-only pale ale that sees 10p from every pint sold donated to a nominated Yorkshire-based charity. Now in its 14th year, the initiative has raised over £12,000 to date. For 2025, Rooster’s has chosen to support Saint Michael’s Hospice, a local charity based just a short walk from the brewery and its onsite taproom in Hornbeam Park, Harrogate.
Saint Michael’s provides expert, compassionate care for people living with terminal illness and their families across Harrogate and the wider North Yorkshire region. Their work takes place in the hospice itself, in people’s homes, and in local hospitals ensuring that individuals receive the support they need, wherever they are. The charity is close to the hearts of many at Rooster’s, including friends of the brewery such as Rhiannon. Sharing her story of the care Saint Michael’s provided her family, she said: “My dad, Jon, was admitted to Saint Michael's towards the end of his battle with cancer in 2023. We will always remember the kindness and dedication of the staff who cared for him and provided support during this difficult time.”
Michael White, Partnerships Manager at Saint Michael’s Hospice commented: “We are delighted to be chosen as the charity to benefit from sales of the White Rose charity beer, created by our neighbours, Rooster’s. As hospice care across the UK faces significant financial challenges, support like this has never been so important. At Saint Michael’s Hospice, we receive only 25% statutory funding. Therefore, we rely on the generosity of our community to help us make up the remaining 75% that is needed to provide our vital services, free at the point of need. Partnerships like this go such a long way towards helping to raise vital funds, as well as important awareness about our cause.”
Tom Fozard, Rooster’s Operations Director, added: “We’re proud to support Saint Michael’s Hospice with this year’s release of White Rose. The beer has always been about giving something back to the community. It’s purposefully only available on cask too, so the only way to enjoy it is by visiting and supporting your local pub at the same time. Operating in an industry that constantly faces huge challenges; we recognise the need to support those around us and are pleased that White Rose is capable of being able to support such a highly-valued local cause.”
White Rose will be pouring at pubs and bars across Yorkshire and beyond throughout August and is available to Rooster’s trade customers from late-July. Drinkers in Harrogate can also enjoy it fresh from the source at Rooster’s Taproom, just a couple of minutes’ walk from the hospice.
For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312
Rooster’s Brewing Co. www.roosters.co.uk
Saint Michael ’s Hospice https://saintmichaelshospice.org/
