FREE Masterclass: The People Factor – Building a Culture that Drives Performance


ActionCOACH Harrogate is hosting a free masterclass for business owners and leaders who understand that sustainable growth is driven by people, not just numbers. 

As organisations plan for 2026 and beyond, many leaders are reflecting on the same challenges: keeping teams engaged, developing confident managers, and creating a culture where people take ownership and perform at their best. This practical session is designed to help address those challenges in a clear and actionable way. 

The most successful businesses treat culture as a genuine competitive advantage. They build environments where expectations are clear, accountability is fair, and people feel supported to do their best work. When teams understand the direction of the business and how their role contributes, engagement improves, adaptability increases, and performance follows. 

During this free masterclass, ActionCOACH Harrogate will introduce a proven framework used by successful organisations worldwide: The 7 Keys to a Winning Team. Attendees will leave with practical ideas and tools they can apply straight away to strengthen leadership, improve communication, and build a positive, high-performing culture. 

If any of these themes prompt reflection, this session will provide a structured and practical way to address them. 

This masterclass will be led by Andy Joy, award-winning business coach at ActionCOACH Harrogate. Andy will introduce the ActionCOACH coaching model, which supports business owners and leaders to step back from day-to-day pressures and look at their business from a higher perspective. Coaching helps identify areas that need attention, bringing clarity, focus and accountability to move forward with confidence. 

This workshop is completely free. Attendees get to invest one morning to learn something new and connect with fellow local business leaders. Every participant will also receive a complimentary one-hour, one-to-one coaching session following the workshop, arranged at a convenient time. 


Event details 

Places are limited, so early booking is recommended. 

Date: Friday, 27 February 2026 

Venue: Oakdale Golf Club 

Time: 9h30 - 12h00 

To book: https://www.eventbrite.co.uk/e/1980543341449?aff=oddtdtcreator 

Or email katgreen@actioncoach.co.uk with any queries 

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