CLK Marketing Launches Marketing Metrics Hub to Help Businesses Measure What Matters
CLK Marketing, a specialist PPC and performance-focused marketing agency, has launched a free online toolset to help businesses make smarter, data-driven decisions before committing marketing spend.
The new Marketing Metrics Hub features a growing collection of simple, browser-based calculators that take the guesswork out of common marketing questions — from how much to budget for PPC to estimating customer lifetime value.
“One of the most common questions we get asked by clients is: ‘How much should I budget for my PPC campaign?’ followed by, ‘What result should I expect?’” says Hope Varnes, founder of CLK Marketing. “The Metrics Hub answers these questions and more.”
What’s in the Hub?
The hub currently includes:
Revenue Per Lead Calculator
PPC Budget Planner
Customer Lifetime Value (CLV) Estimator
PPC Results Estimator
And more coming soon...
All tools are free to use, require no signup, and are built to help businesses plan more confidently. And you don’t need a background in analytics to use them.
“Many of the businesses I’ve worked with are wary of spending on marketing because budgets can easily spiral,” adds Varnes. “That often leads to under-budgeting or overspending on campaigns that don’t deliver. The Metrics Hub is designed to help businesses plan smarter and set realistic expectations from the start.”
CLK Marketing is actively developing new tools and welcomes user suggestions on metrics to include.
