Rooster’s Secures Regional M&S Listing with Mountain IPA
Rooster’s Brewing Co. has landed a new regional listing with Marks & Spencer’s for Blame It On The Tetons, a 6.3%, extra pale and hazy Mountain IPA.
Delivering the fleshy tropical & stone fruit juiciness of a NEIPA, with a touch of balanced West Coast bitterness on the finish, Blame It On The Tetons quickly became a fan favourite when first brewed as a limited release beer in 2022. Re-brewed annually on the back of this success, it will has now been selected by M&S to feature in a new regional craft beer initiative and is being rolled out in 440ml cans in 150 stores across the north of England.
The listing represents a significant milestone for Rooster’s, underscoring the continued growth of its presence in the off-trade and further cementing its reputation for quality, innovation and consistency.
“We’re incredibly proud to see Blame It On The Tetons on the shelves at Marks & Spencer,” said Ian Galbraith, Rooster’s Sales Director. “It’s a beer that showcases everything we love about the IPA category; big flavour, a soft, hazy body, and a clean, balanced finish. To see something from our limited release range picked up for wider distribution is a real testament to the hard work and creativity of our brewing team.”
This new listing sees Blame It On The Tetons join the off-trade line-up alongside two IPAs from Rooster’s celebrated ‘Assassin’ range.Baby-Faced Assassin and Hazy-Faced Assassin are both currently available nationally in selected ASDA and Morrisons stores, with Baby-Faced Assassin also recently securing a regional listing in Sainsbury’s.
About Rooster’s Brewing Company
Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma.
It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.
