Wish won the business following a three-way pitch and have produced a launch campaign based on a team of Super-earo characters for the September trade launch. The new campaign works across both digital and more traditional marketing communications channels, utilising the agency’s wealth of experience in digital, design excellence and brand building.
Animalcare has been supplying a wide range of animal health products from idENTICHIP microchips and pharmaceuticals, to pet welfare products and practice equipment, for over 25 years. They support their product range with excellent customer service, including technical and client support materials, as well as product and CPD training for all customers.
Sarah McKenzie, Head of Marketing at Animalcare said of the appointment, “Wish demonstrated a great deal of creativity and have encouraged us to try new channels including social media and digital marketing to launch this important range of products. We are delighted to be working with the team at Wish and look forward to making a real splash with our innovative marketing approach.”
Wilf Geldart from Wish said “We are extremely excited to be working with Animalcare on this important launch. They are a well-respected business with an extensive product range and with our healthcare experience we are well placed to support them in this new venture.”
Integrated marketing and branding specialist Wish has enjoyed continued growth since its inception in 2003 and works with a wide and diverse portfolio of clients such as Jet2, Augean PLC, Virgin, Transdev and NSF Health Sciences. The agency launched its digital arm, Wish Digital in 2014 and offers clients a fully integrated approach to marketing brands consistently both online and off.