Alex Hornby said: “I’m delighted to welcome Ben and Matt to their new roles. They both bring experience and natural flair for marketing, and Matt’s own blog, Transport Designed, has become a highly respected and popular forum for debating best practice in our industry.
“At Transdev, we’re always looking to attract and develop rising young stars. I’m sure Ben and Matt will achieve great success for us as we get closer to our customers, using Matt’s innovative digital marketing and customer relationship management systems to break new ground in the bus industry.”
In his previous role as Marketing Manager at the University of Nottingham, Matt successfully designed, developed and implemented a brand new Oracle customer relationship management (CRM) system.
Transdev is now undertaking a project to implement another new CRM system, Selligent, to build up profiles of its customers and inform its marketing campaigns, fed by data from its web, retail and mobile apps as well as direct-to-home promotions.
Ben and Matt are both based at Transdev Blazefield’s headquarters in Harrogate.
The appointments in detail:
Ben Mansfield is promoted to Transdev’s Marketing and Communications Manager from his previous role as Business Support Manager at the Harrogate-based company.
Ben studied at the University of Hull before becoming a graduate trainee with the trentbarton bus company in Derbyshire. He began his journey north by joining South Yorkshire-based TM Travel as Service Performance Manager, before taking up his Business Support Manager role with Transdev. Ben lives in York.
Matt Harrison joins Transdev as Marketing and Communications Assistant. Matt graduated with a 2:1 degree in Advertising from Edge Hill University in Ormskirk, Lancashire, and joined The University of Nottingham in 2010 as Student Recruitment Officer. Matt achieved promotion to become the University’s Marketing Manager in 2013 before joining Transdev in his new role.
As well as building Customer Relationship Management (CRM) systems, Matt has his own blog - Transport Designed – founded in 2012 to showcase the best in branding, advertising, design, marketing and architecture in the world of public transport. Matt lives in Harrogate.