Harrogate District Chamber of Commerce News

Happy 21st Birthday Crown Jewellers

8 Jul 2021 by HDC

A Harrogate jewellers celebrating  its 21st birthday has been visited by Harrogate District Chamber of Commerce President Martin Gerrard and its Chief Executive, David Simister.



Chamber Blog Image 1 Chamber Blog Image 1
Martin Gerrard, Sue Kramer and David Simister

The pair popped down to the popular independent Commercial Street business, which first opened its doors on July 1, 2000,   to offer their congratulations to its proprietors, Stephen and Sure Kamer.

Stephen always wanted to be a jeweller, so studied with the Gemmological Association of Great Britain, qualifying first as a Gemmologist (FGA), and then as a Diamond expert (DGA), some of the world’s most recognised and prestigious qualifications.  A lengthy career in the jewellery and antiques business ensued.

Meanwhile Sue, who has lived most of her life in Harrogate, pursued a successful career in recruitment, giving her the business expertise needed to run their business. 

They put their respective skills together and opened Crown Jewellers.

So, what is their secret? Simply put,   Sue said: “Our customers appreciate that they always deal with us, as we don’t have staff. When it’s your own business you really are passionate and customer service is at the forefront of everything we do.”

Their shop may be small, but Stephen’s expertise and experience are vast. “Customers benefit from the fact that they are dealing with a qualified expert.  Whether it is a stock item, or a bespoke piece we are making with certificated diamonds, customers feel reassured knowing they are dealing with a professional jeweller.”

This family-run jewellers specialises in beautiful pre-owned, vintage and antique jewellery, which is especially popular as it represents a more sustainable and cost effective choice. 

In addition, genuine, pre-loved Tiffany & Co silver jewellery, and new contemporary silver jewellery are offered. This little shop is packed with beautiful and unique pieces.  You will also find a quality jewellery repair service, including rhodium plating and rethreading but at affordable prices. 

Sue added: “Fortunately our overheads are minimal, and unfortunately we haven’t got the space to ply you with a glass of bubbly, but in reality this means we don’t have huge overheads that are passed onto the customer, hence our prices are very keen, without sacrificing quality or service.”

“For us, jewellery isn’t just about a quick sale, it’s about a relationship, ensuring that in the cold light of day you won’t be disappointed or feel you have been pushed into a purchase.  We care, and offer friendly, genuine advice and, importantly, excellent after-sales service.”

Buying-in unwanted, old or broken jewellery is a service they have provided since opening, and again, their reputation for being honest and paying excellent prices reaches far and wide.

Sue’s passion for business extends beyond their shop, as Crown Jewellers has been an active member of The Harrogate Chamber of Commerce for over 11 years. Sue is a Vice President, intent on giving local independent businesses a voice.

Last year, with a bit of time on her hands during Covid, Sue set up the Commercial Street Retailers Group, which has achieved much in a short space of time, with 22 members, and excellent relationships with Harrogate Borough Council and Harrogate BID established.

What a different world selling jewellery was back in 2000, with no internet shopping, but Sue and Stephen have adapted their shop to the many challenges, both personal and business, that have been thrown at them, and come out smiling and sparkling on the other side! 

Harrogate District Chamber of Commerce CEO David Simister said: "It our pleasure to visit Sue and Stephen on this very special anniversary, and we wish them every success for the future.

"Businesses like Crown Jewellers are what makes Harrogate town centre a great place to visit, and Commercial Street where it's located, houses a wonderful collection of independently-owned shops, cafes and hairdressers. 

"Sue and Stephen are a great team, and Sue is a great asset to The Chamber. Twenty one years in independent retail is a great achievement, and a testament to their resilience, commitment and drive."