Harrogate District Chamber of Commerce News

Synergy in line up for four business awards

8 Nov 2018 by Sharon Cain - Quest Public Relations Ltd

Synergy Automotive is in the final line-up of four business awards weeks after being named the UK’s number 1 leasing broker.

In a year which reflects the company’s strongest performance to date, Paul Parkinson MD is shortlisted in both the Empowering Potential and Company Leader of up to 100 employees categories of the Yorkshire Leadership Awards.

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A committed ‘people champion’ which invests over 200 hours annually in training its 40-strong team, Paul Parkinson coaches staff to their full potential – running tri-weekly personal development workshops.

Giving the senior team more autonomy, the MD, who is also a finalist in the Leadership category of the Yorkshire Post Excellence Awards, undergoes his own personal coaching and development programme. 

 With headquarters in Harrogate, Synergy has also been shortlisted in the Standout Small Business of the Year category in Variety’s Yorkshire Business Awards.    

 four weeks ago the leading vehicle leasing provider was recognised by the Leasing Broker Federation as overall UK Leasing Broker of the Year 2018. Synergy also retains its Best Medium Leasing Broker and Best Medium Leasing Broker Customer Service Award titles.

Paul Parkinson said: “2018 is a milestone year in many ways and we’re thrilled to be among the finalists in these awards. Investing in and training our team to outperform has been instrumental to our success to date and remains a top priority going forward.”

Committed to consistently delivering an excellent leasing experience to every customer, Synergy is outperforming household names in the UK and globally in an international benchmark used by Fortune 500 companies to measure customer loyalty.

Since 2015 Synergy has sustained a ‘world class’ score of 94 in an index measuring customers’ willingness to recommend a company’s products or services. This compares to an average score in the leasing sector of 52 and outside the sector where highest ranking companies include Apple with an NPS of 63 and Netflix at 62.

Global independent ratings and reviews site has awarded Synergy the Gold Trusted Service Award for delivering a 5-star rated customer experience for the fourth consecutive year from 2015-2018.